Drex Launch Fashion Showcase
“Wear what "bay area swag" means to you — What's the story behind your fit?”
bay areaaaaa
bay areaaaaa
3 in spirit
3 in spirit
“Is that Ryan Cooooooogleeerrr?”
“Is that Ryan Cooooooogleeerrr?”
MY ANSWER
My outfit Makes me feel like… 3 times the charm!
In the Tenderloin
In the Tenderloin
Attract don’t Chase
Attract don’t Chase
Mission Local
Mission Local
Wrong side of the street
Wrong side of the street
MY ANSWER
the Bay Area is a melting pot, the story behind our fits is that we each bring to them a sense of home, culture, and is idivoduality
Inspired by Frida 🌺
Inspired by Frida 🌺
meji meji 🇳🇬
meji meji 🇳🇬
✨a melting pot ✨
✨a melting pot ✨
yayyy areaaaaaa 🗣️
yayyy areaaaaaa 🗣️
Ashley and Melie!
Ashley and Melie!
Uche and Ryan!
Uche and Ryan!
Stacey!
Stacey!
Indya!
Indya!
MY ANSWER
Bay Area swag is range. Ashley came from the Valkyries stands. Melie is determined to stay warm. Uche broke out the bright side of his closet. Ryan came as is, always loud and proud. Stacey mixes uncommon combos. Joy went all black everything. Tonight, swag was community and joy!
Yo! This is my first pic
Yo! This is my first pic
California Republic!!
California Republic!!
Make sure you get the shoes (F13) in it
Make sure you get the shoes (F13) in it
emanating confidence and Valks in 3!
emanating confidence and Valks in 3!
Life in the bay be like looney tunes
Life in the bay be like looney tunes
P Ozeboh. Get the dough. Out the door.
P Ozeboh. Get the dough. Out the door.
The drip spoke to me, I spoke back
The drip spoke to me, I spoke back
Frankly speaking, my shoe is broken
Frankly speaking, my shoe is broken
Best pizza in San Francisco (Tony’s)
Best pizza in San Francisco (Tony’s)
MY ANSWER
Bay Area Swag is individuality without limits. Global, local, polished, thrifted, sporty and rebellious. It’s bringing your heritage, travels, hobbies and community into how you dress. There’s no one way to look or be here. In the Bay, you make your own rules.
It means Tennis everyday.
It means Tennis everyday.
It means thrifting in Hayes Valley
It means thrifting in Hayes Valley
It means being a sports fan. 💜💜
It means being a sports fan. 💜💜
It means being part of a melting pot
It means being part of a melting pot
It means being a rebel #quarterzip
It means being a rebel #quarterzip
It means bringing the world to the bay
It means bringing the world to the bay
flower girl from brazil
flower girl from brazil
couples with cool pants #goals
couples with cool pants #goals
“chicago shoe” meets “farm shoe”
“chicago shoe” meets “farm shoe”
gettin’ thrifty 🛒
gettin’ thrifty 🛒
twinkle twinkle little shirt 🌟
twinkle twinkle little shirt 🌟
MY ANSWER
Our swag is from our lives before and after coming to the bay. Brazil, Nigeria, US 🇧🇷 🇳🇬 🇺🇸 & Beaches, Cities, Farms 🏖️ 🌁 🌾 We mixed the familiar with the new, creating a “bay area swag” that unique to each of us.
details from china(town) ni hao!
details from china(town) ni hao!